Product Marketing, Sr. Specialist

Company: Lenovo
Location: Chicago
Posted on: January 26, 2025

Job Description:

* United States of America - Illinois - ChicagoWhy Work at LenovoWe are Lenovo. We do what we say. We own what we do. We WOW our customers.Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit .Description and RequirementsMotorola Mobility, A Lenovo Company, is one of the world's fastest growing smartphone providers, creating groundbreaking, affordable, high quality products designed and built with the global customer in mind.As a Product Marketing Manager you'll be responsible for smartphones under the Motorola brand. This role is critical in making sure the Marketing and PR teams, and their agencies, are engaged with all facets of the product: product engineering, packaging, documentation, product management, operations and sales teams.Scope of Responsibilities

• Develop value proposition, product positioning, target customer definition, naming, key selling points and features and benefits prioritization for Motorola's premium devices.
• Represent the voice of the consumer during the product development process, continually aligning with and providing feedback to product management and engineering partners throughout.
• Influence cross-functional teams and senior leadership in key decisions with a focus on making choices that benefit our consumers, customers (carriers), and business.
• Design market intelligence/research to analyze trends, competitive offerings, market segmentation, customer needs, features and benefit tradeoffs, etc.
• Partner with internal creative teams to drive development of marketing creative and customer sell-in materials.
• Author product marketing briefs (PMBs) to be used by all customer-facing functional teams; kick off program with briefing for all integrated marketing functional teams, including agencies.
• Contribute to the development of global launch strategy and go-to-market plans.
• Partner closely with PR on all new product introductions, driving the product story via reviewer guides, blog posts and press presentations.
• Participate as Subject Matter Expert in high profile device launch announcements, press briefings, and media interviews.Basic Qualifications:
• Very strong fluency in the English language as this is a global role.
• Min 5+ years of related experience in Marketing, Product Marketing or Communications.
• Bachelor's degree in Marketing or equivalent.Preferred Qualifications:
• Passion for technology.
• Experience within the consumer electronics, handset/mobility or technology industries-ideally with those within the premium tier.
• Knowledge of retail and carrier marketing and sales processes on a worldwide level.
• Must possess a proven ability to achieve results in a fast-moving, dynamic environment.
• Excellent communication, interpersonal and management skills.
• Strategic and analytical thinker who can also operate in details.
• Be proactive, with a strong problem-solving attitude.
• Proven time management and organizational skills.
• Be customer-centric, exhibiting dynamic, motivated, and results-oriented creative thinking.
• Self-starter; ability to work independently.The base salary budgeted range for this position is $100k - 140K. Individuals may also be considered for bonus and/or commission.Lenovo's various benefits can be found on .In compliance with Colorado's EPEWA, the expected application deadline for this position is March 2, 2025.#LI-FL1#MBGWe are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.
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