Manager, Media & Integrated Marketing - Air Care

Company: S. C. Johnson & Son, Inc.
Location: Chicago
Posted on: January 28, 2025

Job Description:

SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid, Glade, Ziploc and more, in virtually every country around the world. Together, we are creating a better future - for the planet, for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.The Media and Integrated Marketing (MIM) Manager, Air Care serves as one of the Company's media and integrated marketing experts. Reporting to the Director of Media and Integrated Marketing, the MIM Manager is responsible for the strategy, planning, implementation, and optimization of media and maximizing our partnerships with our agencies. Working with the Marketing Commercialization team, they will lead "media to cart" communication planning. The media and integrated marketing manager must understand strategy and activation of eCommerce/retail media, social, media partnerships, influencers, digital and traditional channels to build omnichannel plans. The media and integrated marketing manager will interact frequently with senior stakeholders, requiring strategic capabilities, strong influencing and communication skills, and exceptional collaboration.Position Summary

• The MIM Manager is expected to lead the media agencies and build partnerships that drive Air Care (Glade) business growth.
• Major areas of focus within MIM are:
• Media (Vision, Strategy, Planning and Execution)
• End-to-end media strategy across the consumer journey (including retail media)
• Organizational governance and continuous improvement
• Data-driven, Tech Enabled Marketing Effectiveness
• External Media Partnerships
• Media AOR management, in partnership with NACB MIM team and the Agency Management team
• Manage and optimize the impact of our media budget in partnership with brand owners
• Manages the media agency team to drive growth in the marketplace.Essential Duties and Responsibilities:
  • Drive media innovation, through leveraging tactics that put Glade on the cutting-edge, driving leadership in the category and for the organization.
  • Drive audience led strategies delivering enhanced brand performance and measured impact, across the full media to cart plan.
  • Elevate all media across Glade while driving increased impact of digital, retail media and emerging platforms, embracing a test and learn mentality.
  • Create and manage organizational governance of media principles and best practices while upskilling the organization on capabilities for media.
  • Ensure effectiveness of media through establishing and delivering select KPI's in partnership with the Analytics organization.
  • Contribute to the growth of our brands by improving our marketing effectiveness.
  • Challenge our agencies, partners, marketing, and omni-shopper teams to deliver integrated best-in class plans with the consumer at the center.
  • Partner with brand to build briefs rooted in the consumer and human problems to solve.
  • Identify opportunities for Joint Business Partnerships (JBPs) and strategic partnerships to help meet our effectiveness and efficiency goals (including retail-media JBPs).
  • With support of the agency, govern the delivery of media plans, providing overall stewardship of media investments, plans and inventory.
  • Work with marketing to evolve our content strategies to maximize the moments of receptivity across the path to purchase, in line with the audience strategy.
  • Ensure our content is fit-for purpose across the tactics we invest in, specifically within digital.
  • Support the marketing team to coordinate across various agencies (PR, Influencer, Creative, etc.) and consult on integrated communication strategies.
  • Foster an environment of media evolution, learning and improvement. Assist in media capability training/education of marketing team.Required Skills / Experience / Competencies:
    • Bachelor's degree required.
    • 7+ years communication and media planning and buying, with experience in performance marketing and omnichannel brand strategy desired.
    • Must have prior media agency experience.
    • Demonstrated deep understanding of consumer goods category.Preferred Skills / Experience / Competencies:
      • Leadership in setting strategic direction and innovation plans to solving marketing issues.
      • Passion for innovation and desire to stay on cutting edge of media landscape.
      • Demonstrated team leadership and development.
      • Strong problem-solving skills, sound judgment and financial acumen.
      • Proven track record of impacting business results.
      • Strong project management leadership skills.
      • Strong organizational and communication skills.
      • Excellent consulting skills and ability to influence effectively.
      • Respectfully challenging the status-quo as appropriate in order to achieve our objectives.
      • Entrepreneurial mindset who likes to build new processes and experiment.
      • Highly inquisitive with action-orientation mindset.
      • Confidence to make good, quick decisions based on sound judgment and strong analytical skills.
      • Leadership of cross-agency (eCommerce, PR/Influencer, Media, Creative and Commerce) resources against a defined scope of work.
      • Ability to develop deep collaborative relationships across multiple work groups.JOB REQUIREMENTS
        • Willingness to occasionally travel both domestically and internationally.
        • Office work environment.
        • Remote work available once a week for eligible employees.
        • 10% to 20% of work time is required outside of local time zone to collaborate with EMEA and Asia.
        • This role is eligible for domestic relocation.BENEFITS AND PERKSSC Johnson's total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we're committed to providing benefits such as subsidized health care plans, maternity/paternity/ adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.Inclusion & DiversityWe're a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.Better TogetherAt SC Johnson, we strive to create a positive, inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.Equal Opportunity EmployerThe policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.Accommodation RequestsIf you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO is the Law poster for more information.
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Keywords: S. C. Johnson & Son, Inc., Schaumburg , Manager, Media & Integrated Marketing - Air Care, Advertising , Chicago, Illinois