Marketing Director

Company: Lotus Concepts Management
Location: Chicago
Posted on: February 2, 2025

Job Description:

Lotus Concepts Management is a dynamic and growing company known for operating some of Colorado's most exciting and sought-after hospitality venues, such as ViewHouse, My Neighbor Felix, and Wonderyard. We are seeking a talented and strategic Marketing Director to join our team in Denver, Colorado. This is an exciting opportunity for a visionary leader who thrives in a fast-paced environment and is passionate about shaping a brand's identity, driving growth, and delivering impactful marketing campaigns.What You'll Do:As the Marketing Director, you will be responsible for overseeing and driving the strategic direction of our marketing efforts across all venues. You'll lead a team, manage large-scale campaigns, and ensure consistency of the brand's messaging and presence in the market. You will leverage data-driven insights to develop innovative strategies that elevate our brand, engage with our target audience, and keep us at the forefront of Denver's hospitality scene.Your Responsibilities:

• Strategic Leadership: Develop, execute, and monitor integrated marketing strategies to promote Lotus Concepts Management venues, ensuring consistency across digital, social, and traditional channels.
• Team Leadership: Lead and mentor the marketing team, providing training, guidance, support, and professional development to enhance the effectiveness of the department.
• Brand Development: Oversee the continued evolution of our brand identity, ensuring it resonates with both existing and new audiences. Ensure all marketing efforts align with our brand's voice, vision, and values.
• Creative Campaigns: Design and launch innovative campaigns that drive awareness, engagement, and conversions. Collaborate with design, events, and operations teams to ensure high-impact creative execution.
• Community & Industry Relations: Build and maintain relationships with key local stakeholders, media, influencers, and community organizations. Serve as the face of Lotus Concepts for PR and partnership opportunities.
• Event Strategy: Work closely with the events team to strategize and oversee large-scale events, ensuring successful promotion and engagement.
• Data-Driven Decisions: Use analytics and consumer insights to evaluate the success of campaigns and adjust strategies as needed. Track ROI and key performance indicators (KPIs) to measure effectiveness.
• Digital Innovation: Stay ahead of industry trends and technological innovations to ensure our marketing strategies are cutting-edge and highly effective across all digital platforms.
• Budget Management: Oversee the marketing budget, ensuring that resources are allocated effectively and projects are executed within budgetary constraints.
• Public Relations: Manage media relationships and field press inquiries, representing the brand in interviews, media events, and other public forums.Qualifications:
• A Bachelor's degree in marketing, communications, business, or a related field.
• 7+ years of experience in a senior marketing role, with a proven track record of success (experience in the hospitality industry is preferred).
• Strong leadership skills with the ability to inspire, motivate, and manage a team.
• Expertise in developing and executing integrated marketing campaigns, both digital and traditional.
• Deep understanding of branding, creative development, digital marketing (including social media), and public relations.
• Proven ability to use data and analytics to drive decision-making and improve marketing strategies.
• Exceptional communication, writing, and presentation skills.
• Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously.
• Experience with budgeting, forecasting, and financial oversight of marketing programs.
• Highly proficient in tools such as Google Analytics, social media management platforms, and content management systems.
• Strong understanding of SEO/SEM, content marketing, and social media best practices.
• Ability to work under pressure, meet deadlines, and maintain a positive attitude in a fast-paced environment.
• A creative and strategic thinker who can balance innovation with practicality.What You Bring to the Table:
• A deep love for Denver and its vibrant community.
• A vast network of local connections and the ability to draw in the city's influencers.
• Creativity and a keen eye for what's trending in the local scene.
• Excellent communication skills and a talent for relationship-building.
• A passion for guest service, with the ability to handle challenges with poise.
• The confidence to take the lead and the drive to make our venues the coolest spots in town.
• Working knowledge/excellence in the hospitality industry.Benefits:
• Disability and Life Insurance
• 401K Plan
• Marketing research and community engagement days
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Keywords: Lotus Concepts Management, Schaumburg , Marketing Director, Advertising , Chicago, Illinois