Senior Vice President of Marketing and Communications
Company: Envision Unlimited
Location: Chicago
Posted on: February 1, 2025
Job Description:
Envision Unlimited is a full spectrum of care organization
serving people with intellectual, developmental and psychiatric
disabilities.Our mission is to provide quality services that
promote choice, independence, and inclusion. Founded in Chicago in
1948, Envision Unlimited has a legacy of evolving care delivered
with empathy, every time and everywhere. Our innovative services
include community living options; novel day programs; employment,
respite and mental health services, and foster care for children
with disabilities.Beyond our day-to-day efforts supporting members
and their caregivers in Illinois, we are advocates, and Envision
Unlimited's impact is far-reaching. Through outreach, evaluation,
and service planning, we help thousands of people become part of
the community, transition to safe homes, and access support
services so they can live their lives to their greatest
potential.
Job SummaryThe Senior Vice President (SVP) of Marketing and
Communications is responsible for developing and implementing a
comprehensive marketing, communications, and brand strategy that
supports the ongoing growth of Envision Unlimited. The SVP will
lead initiatives to promote the organization's programs, build its
brand presence, and engage stakeholders across multiple channels.
The role will evolve with the organization's expansion and focus on
industry-standard marketing practices such as audience
segmentation, omnichannel marketing, and digital transformation.
The SVP will scale the Marketing and Communications team to meet
the demands of a growing organization and create systems that
ensure continued brand growth and awareness.
Key Responsibilities
In addition to the responsibilities listed in the previous Vice
President role, the following enhancements and new responsibilities
reflect ongoing growth and align with industry best
practices:
- Strategic Brand Development and Awareness
- NEW: Create a long-term brand strategy that positions Envision
Unlimited as a leader in health and human services, expanding
beyond IDD to include broader mental health and integrated care
services.
- NEW: Develop omnichannel marketing strategies that increase
brand awareness across digital, social, earned media, and
traditional channels.
- NEW: Implement audience segmentation and targeted messaging
strategies to communicate more effectively with specific
stakeholder groups, including donors, members, government agencies,
and the general public.
- NEW: Launch a brand awareness campaign that highlights Envision
Unlimited's comprehensive care model, including thought leadership
content, paid advertising, influencer partnerships, and media
outreach.2. Scalable Marketing & Communications Infrastructure
- NEW: Scale the marketing and communications function in tandem
with the organization's projected growth, ensuring that the team
has the resources, talent, and technology to support program
expansion and geographic reach.
- Build systems for real-time tracking of marketing performance
(e.g., CRM tools, marketing automation platforms) to increase
efficiency and data-driven decision-making.
- Lead digital transformation efforts, including upgrading
marketing technology (MarTech) stacks to support personalized
campaigns, content management, and analytics.3. Digital Strategy &
Social Media Management
- Expand the digital marketing strategy, integrating SEO/SEM,
social media, and content marketing to drive engagement and lead
generation across channels.
- NEW: Implement advanced social listening tools and analytics to
measure sentiment, brand perception, and impact of digital
campaigns.
- Scale social media presence, aiming for 15-20% growth in
engagement metrics annually, leveraging emerging platforms and
interactive content formats (e.g., live streaming, virtual
events).4. Thought Leadership & Public Relations
- Lead a comprehensive public relations strategy that positions
Envision Unlimited as a thought leader in the healthcare
sector.
- NEW: Partner with external thought leaders, influencers, and
health organizations to elevate the organization's voice in the
national dialogue on disability and mental health services.
- NEW: Develop a reputation management strategy to proactively
manage the organization's public image, ensuring positive sentiment
and alignment with its mission.5. Strategic Oversight of Events &
Campaign Promotion
- Continue to manage the promotion of organizational events, but
with a greater focus on integrating multimedia storytelling and
personalized donor engagement strategies.
- NEW: Utilize AI-driven marketing to create personalized email
and social media series for donor and sponsor engagement,
optimizing content delivery for each segment of the audience.
- Elevate the organization's annual gala and events by
incorporating new sponsorship opportunities, virtual engagement
components, and multi-platform promotional campaigns.6. Internal
Communications and Stakeholder Engagement
- NEW: Oversee internal communications strategies to ensure
alignment across all departments and promote the organization's
growth goals to staff and leadership.
- Develop a more sophisticated employee engagement communication
strategy, incorporating feedback mechanisms, updates on
organizational growth, and alignment with brand values.7.
Data-Driven Marketing & Analytics
- NEW: Integrate data-driven marketing strategies that
incorporate predictive analytics and customer data insights to
optimize campaigns and measure success.
- Track key marketing KPIs (e.g., brand awareness, donor
acquisition, member engagement) and adjust strategies based on
performance.
- Build out a comprehensive dashboard for leadership to view
marketing metrics in real-time, ensuring transparency and strategic
alignment.8. Leadership & Team Development
- Scale the Marketing and Communications team to meet the
organization's needs as it expands regionally and into new service
lines, ensuring each function (digital, content, design, public
relations) is adequately staffed and supported.
- NEW: Establish cross-functional teams to collaborate with
program directors and ensure consistent branding and communication
of new service offerings.
- Provide high-level mentorship and development opportunities to
team members to foster a culture of innovation and creativity
within the marketing department.9. Crisis Communication Management
- NEW: Develop and implement a crisis communication plan that
prepares the organization for proactive and reactive responses to
potential reputational challenges.
- Manage communications during organizational changes, crises, or
issues that could impact Envision Unlimited's public standing,
ensuring timely, transparent messaging.
Qualifications
Education: Bachelor's degree in Marketing, Communications, Business
Administration, or related field (Master's degree preferred).
Experience:
- 12+ years of marketing, communications, or public relations
experience, with at least 7 years in a senior leadership role.
- Proven experience in building and executing omnichannel
marketing strategies.
- Demonstrated success in leading large-scale brand awareness and
digital transformation initiatives.
- Experience in nonprofit marketing, particularly in health
services or IDD, preferred.Skills:
- Expertise in data-driven marketing, analytics, and campaign
optimization.
- Leadership in managing crisis communications and complex,
high-stakes public relations.
- Strong strategic thinking, project management, and team
development skills.
- Proficiency in digital marketing platforms (CRM, marketing
automation, analytics).
- Excellent written, verbal, and presentation skills.
Compensation details: 155000-165000 Yearly Salary
PI7b23d06226a7-37248-35747686
Keywords: Envision Unlimited, Schaumburg , Senior Vice President of Marketing and Communications, Executive , Chicago, Illinois
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