Senior Marketing Manager

Company: tastylive, Inc.
Location: Chicago
Posted on: January 21, 2025

Job Description:

Company Name: tastyfxRole: Senior Marketing ManagerAs a Senior Marketing Manager, you will be responsible for developing the full-funnel marketing strategy and managing a multi-million-dollar budget for the fastest-growing forex trading provider in the US. This role will report directly to the firm's Chief Executive Officer. The Senior Marketing Manager role is a senior role that requires a sound understanding of financial services marketing and superior prioritization skills to achieve aggressive growth targets, which include performance compensation incentives.What you'll do:

• Develop and implement comprehensive, holistic marketing strategies and plans focused on brand awareness, acquisition & customer retention.
• Manage multi-million-dollar marketing budget across digital channels.
• Develop, execute, and optimize full-funnel, integrated campaigns by working collaboratively with cross-functional teams (Ops, Growth, Brand, CX, etc.).
• Define key performance indicators and set performance targets for marketing campaigns.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Create and distribute marketing campaign briefs to internal production teams.
• Partner with marketing intelligence to communicate performance results regularly to senior stakeholders.
• Gather relevant market data (consumer, competitive, advertising trends) to help formulate marketing strategy.
• Partner with legal, compliance, brand, and commercial teams to develop marketing promotions and ensure all marketing is compliant and on-brand.Who you are:
  • Conversant in brand and CRM, as well as acquisition including paid social, display/programmatic, search, SEO, partnerships, etc.
  • Detail-oriented with strong project management skills, able to juggle projects with many cross-functional teams.
  • Expertise using data to drive marketing decisions, proficiency in Google Analytics.
  • Experience or interest in learning about the world of FX trading and financial markets.
  • Experience working in a regulated industry.Marketing Tech you may use:
    • MS Office Products
    • Google Analytics
    • Salesforce Marketing Cloud
    • Adobe Workfront
    • Adlib
    • SmartlyTeam Perks:
      • Performance Bonuses
      • Stock Purchase Options
      • 401k Plan
      • 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
      • 10 Paid Sick Days
      • Gym Membership Reimbursement
      • Commuter Benefits
      • Pet Insurance
      • Wellness & Mental Health Programs
      • Charitable Donation Matching
      • Two Paid Volunteer Days Off
      • Daily catered lunch when in the office
      • Full kitchen with snacks and beverages
      • In-building gym
      • Shuttle to/from Metra
      • Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.Salary Range: $135,000 - $140,000The actual salary offered will be based on the candidate's level of experience and qualifications.About Us:The tastyhouse of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network, tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer. In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America. tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.Our dream is simple: we want more people to find more success with a better trading experience. That's why we're investing heavily in the right people, technology, and media to make that happen in the US and across the globe.Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.tastytrade - tastylive- tastyfx1330 W Fulton Market, Chicago, IL 60607*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
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Keywords: tastylive, Inc., Schaumburg , Senior Marketing Manager, Advertising , Chicago, Illinois