Real Estate Marketing Specialist

Company: The Combs Team - RE/MAX Lakeside
Location: Milwaukee
Posted on: January 21, 2025

Job Description:

We are seeking a dynamic and detail-oriented Marketing Specialist to join our growing real estate team. The ideal candidate will be responsible for executing and managing marketing initiatives to promote our brand, support our agents, and drive business growth. This role requires creativity, excellent organizational skills, and proficiency in various digital marketing tools and platforms.



This position will lead our efforts to engage our current and potential customers with quality and consistent content, as well as oversee and administer our company's social media marketing and advertising. They will manage our campaigns and day-to-day marketing operations.



We are an innovative real estate team with a fantastic culture. This is a part-time position (20-30 hours per week) and offers flexible time scheduling. If you are passionate about marketing and eager to contribute to a successful real estate team, we encourage you to apply! Please submit your resume, cover letter, and a portfolio of your work (if available).

Responsibilities:
Content Creation and Management:
--- Design and create marketing materials, including flyers, brochures, postcards, and digital assets.
--- Write compelling copy for social media, newsletters, blogs, and property listings.

Social Media Management:
--- Plan, schedule, and post engaging content on social media platforms (Facebook, Instagram, LinkedIn, etc.).
--- Monitor social media engagement and respond to comments and messages promptly.

Email Marketing:
--- Develop and manage email campaigns to nurture leads and maintain client relationships.
--- Create monthly newsletters to highlight team achievements, new listings, and market updates.

Event Coordination:
--- Assist in planning and promoting client appreciation events, open houses, and community outreach activities.
--- Coordinate marketing materials and invitations for events.

Website Management:
--- Update and maintain the team's website with current listings, market reports, and team information.
--- Create and update landing pages and event pages for the team's website as needed, ensuring they are visually appealing and user-friendly.

Listing Coordination:
--- Assist in preparing listings for the market by scheduling photography, creating listing descriptions, and coordinating staging or other pre-listing services.
--- Manage MLS (Multiple Listing Service) entries and ensure accurate data input and updates.
--- Communicate with clients and vendors to ensure smooth listing preparation and ongoing updates.
--- Prepare and distribute marketing materials related to active listings, including brochures, online advertisements, and other promotional materials.

Analytics and Reporting:
--- Track and report the performance of marketing campaigns and social media efforts.
--- Use insights to refine strategies and improve results.

Administrative Support:
--- Organize and manage the marketing calendar to ensure the timely execution of campaigns.
--- Collaborate with team members to ensure consistent branding and messaging.
--- Make sure team materials are accurate and relevant in accordance with team and brokerage compliance policies.
--- Document marketing procedures and processes to streamline operations
--- Support other projects and initiatives as requested by team leaders.

Qualifications:
--- Proven experience in a marketing role, preferably within the real estate industry.
--- Proficiency in design tools such as Canva or similar software.
--- Strong understanding of social media platforms and best practices.
--- Excellent writing, editing, and communication skills.
--- Ability to manage multiple projects and meet deadlines.

About Company:
The Combs Team is a real estate consulting/sales team led by Shannon and Tom Combs. We assist people throughout the Greater Milwaukee Area to achieve their real estate goals. Residential real estate is our primary focus.

We have documented core values that we use to guide our team with a strong focus on building trust and long-term relationships with our clients. We have established a strong repeat and referral business. It is our mission to create amazing experiences and to exceed expectations!

Our team currently consists of three licensed agents, a transaction coordinator, and a marketing specialist.

A few great things about our team:

Established and effective systems and marketingClient appreciation eventsTraining providedDynamic, growth-minded leadershipCollaborative and fun team atmosphere!

Keywords: The Combs Team - RE/MAX Lakeside, Schaumburg , Real Estate Marketing Specialist, Advertising , Milwaukee, Illinois