Growth Marketing Manager

Company: Nextpoint
Location: Chicago
Posted on: February 1, 2025

Job Description:

Join Nextpoint's Marketing Team to drive growth through impactful campaigns, feature launches, and collaboration with product and sales teams.Who we are and what we offer at NextpointNextpoint delivers transformative software and services for all law-kind. Our award-winning team is 100% focused on making it simple, fluid, and affordable for law firms of all sizes to win the day, with streamlined ediscovery workflows, simplified case management, and best-in-class security at every point. Our secure, cloud-based solution lets teams begin document review in minutes with powerful data analytics tools, a user-friendly interface, and collaborative access from anywhere. Innovative case prep and presentation features exceed expectations of what smart eLaw software can do. We're problem solvers, simplifiers, and challenge seekers, all united by a shared goal: fostering a happy workplace and delivering great results for our clients. If you thrive in a relaxed, informal setting and love taking on new challenges, Nextpoint is the perfect place for you to grow and be rewarded.Where and how you can workRavenswood is the home to our headquarters in Chicago, Illinois. We take pride in having a friendly, open office life that is relaxed and honest. We truly want you to come to work as your whole self. As a flexible-first organization, this role requires the Manager of Demand Generation to be onsite at the office two to three days a week.What you'd be doing in this roleAs Manager of Demand Generation, you'll spearhead strategic, multichannel marketing campaigns that generate qualified leads and build a strong pipeline. You'll own the demand generation function from start to finish, setting the strategy and seeing it through to execution. You'll be at the forefront of developing, executing, and optimizing key marketing initiatives, ensuring they align with our sales and revenue goals. Your innovative ideas and results-driven approach will play a pivotal role in fueling our success.The impact you'll make

• Drive Lead and Pipeline Generation: Develop and execute strategies to generate MQLs and SQLs that align with revenue objectives. Establish and monitor KPIs to measure lead generation success, collaborating with sales teams to maximize pipeline impact.
• Align Sales and Marketing: Partner with sales to ensure seamless lead handoff and follow-up processes, educating teams on lead sources and campaign goals to maintain consistent outreach messaging.
• Plan and Execute Campaigns: Design and implement integrated marketing campaigns across channels like email, digital ads, social media, webinars, and events. Collaborate with content, design, and digital teams to deliver engaging assets and messaging.
• Optimize Campaign Performance: Leverage data and insights to personalize outreach and improve campaign outcomes. Align campaigns with audience segmentation, buyer personas, and intent signals for maximum effectiveness.
• Track and Report Analytics: Define, measure, and continuously improve funnel metrics, including lead conversion rates and campaign ROI. Regularly report demand generation performance to stakeholders, providing insights and recommendations to refine marketing and sales strategies.Your expertise
  • Proven Demand Generation Expertise: Bring 4+ years of experience in demand generation or related roles, with a focus on B2B SaaS or sectors like associations, nonprofits, or events.
  • Specialized Skills in Lead Generation: Showcase expertise in lead generation, nurturing, and pipeline acceleration strategies that directly contribute to revenue objectives.
  • Technical Proficiency: Possess a strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).
  • Leadership and Team Management: Excel in building and managing high-performing teams, fostering collaboration and accountability to achieve shared goals.
  • Strategic Project Management: Utilize strong project management skills to drive effective execution of marketing initiatives and ensure alignment with broader business objectives.What we bring to the table besides salary
    • Competitive pay that matches your experience
    • Flexible hybrid schedule (2-3 days in-person)
    • PPO Health Plan, plus Dental and Vision coverage
    • FSA options for health, dependents, and transit
    • Generous PTO, paid holidays, and extra perks like flexible summer hours, quarterly mental health days, and floating holidays
    • Annual professional development stipend to keep growing
    • Monthly flexible benefit stipend to spend on what matters to you
    • 401k plan with matching
    • Free lunch in the office Monday through Wednesday, plus a stocked kitchen and bar!
    • Most importantly, we offer a psychologically safe and inclusive environment where everyone feels welcome and supported.Equal Opportunity EmployerNextpoint is an equal opportunity employer. We strive to foster a diverse workplace, actively seeking to recruit, retain and promote people of color and LGBTQ+ candidates. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
      #J-18808-Ljbffr

Keywords: Nextpoint, Schaumburg , Growth Marketing Manager, Advertising , Chicago, Illinois