Head of NetCredit Marketing (Hybrid) New Chicago, IL

Company: Tbwa Chiat/Day Inc
Location: Chicago
Posted on: February 1, 2025

Job Description:

Are you interested in working for one of the leading financial technology companies in Chicago? Come join Enova and lead marketing for our fast growing NetCredit brand. As the Head of NetCredit Marketing, you will leverage insights to drive marketing strategy and channel investment decisions, delivering on continued growth for the portfolio. You will use a robust marketing mix that includes digital marketing, TV advertising, direct mail, and other marketing channels. You will leverage big data analysis and traditional marketing research to draw insights and develop marketing campaigns, make product recommendations and improvements, and improve the customer experience. The Head of NetCredit Marketing will report to the Director of Consumer Marketing.Responsibilities:

• Oversee acquisition and engagement/CRM strategies across the NetCredit brand; monitor channel performance and optimize the marketing budget for maximum brand impact and ROI
• Manage the annual budget and quarterly forecasts, identify risks and growth opportunities; monitor performance on a weekly basis
• Develop and maintain a marketing roadmap, integrate product and channel marketing strategies and align with business objectives
• Drive marketing strategy; identify opportunities to increase top of funnel, improve conversion and optimize the customer journey
• Monitor key performance indicators (KPIs) to assess marketing effectiveness, regularly report outcomes to leadership
• Collaborate with Strategy & Operations, Analytics and Product teams to ensure strategic alignment and drive continued growth
• Manage 1 direct report in addition to matrixed management of CRM and performance marketing channel teamsRequirements:
  • Minimum 8 years of marketing experience with a proven track record of driving revenue growth (online consumer, multichannel performance marketing or integrated marketing experience preferred)
  • Bachelor's degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred
  • Skilled at building relationships and gaining alignment on priorities for quick decision making
  • Strong communication and project management skills
  • Self-starter who thrives in dynamic, fast-paced environments
  • Highly analytical with a passion for problem solvingAbout EnovaEnova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks-in order to create accessible credit for millions.Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive.It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.Apply for this job* indicates a required field
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Keywords: Tbwa Chiat/Day Inc, Schaumburg , Head of NetCredit Marketing (Hybrid) New Chicago, IL, Advertising , Chicago, Illinois